ANALISIS KUALITAS LAYANAN BRIFINE PADA BANK RAKYAT INDONESIA TBK

Zahra Kamila, . (2024) ANALISIS KUALITAS LAYANAN BRIFINE PADA BANK RAKYAT INDONESIA TBK. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the quality of Brifine services at Bank BRI through a survey approach targeting customers using Brifine services via BRI Mobile banking. The research seeks to identify the level of customer satisfaction, understand customer perceptions of Brifine service quality, and examine the factors influencing customer loyalty towards the service. The research methodology employs a survey approach, collecting data through questionnaires distributed to respondents who are users of Brifine services. The collected data are analyzed descriptively to identify patterns and trends from the respondents' responses. The analysis results indicate that the majority of respondents are satisfied with the ease of contacting customer support for assistance related to Brifine services through BRImo. Additionally, respondents have high expectations for receiving easy and quick assistance through the available communication channels. It is recommended that Bank BRI continue to improve the efficiency and speed of transactions through Brifine services and consider developing additional features that can enhance the quality of investment services via BRImo. Thus, Bank BRI can improve and enhance their service quality in line with customer expectations and needs.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 2110101055] [Pembimbing: Suharyati] [Penguji 1: Agus Kusmana] [Penguji 2: Ranila Suciati]
Uncontrolled Keywords: Service Quality, Customer Satisfaction, BRI Mobile banking (BRImo)
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: ZAHRA KAMILA
Date Deposited: 21 Aug 2024 08:34
Last Modified: 21 Aug 2024 08:34
URI: http://repository.upnvj.ac.id/id/eprint/31447

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