STRATEGI PEMASARAN PRODUK KPR BANK BSI KCP TANGERANG CIKUPA

Dinda Reza Sholeha, . (2024) STRATEGI PEMASARAN PRODUK KPR BANK BSI KCP TANGERANG CIKUPA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (148kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (341kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (250kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (159kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (255kB)
[img] Text
BAB 5.pdf
Download (188kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (162kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (122kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (4MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (199kB)

Abstract

These days, many people are in need of home ownership financing (KPR) with guaranteed facilities and with light installments. Sharia Home Ownership Credit (KPR) is one of the alternatives for customers who want to buy a house with a credit method. KPR is BSI's flagship product that helps people own a house with sharia financing. This research uses a qualitative method with a case study approach, using analysis or descriptive and collecting data through interviews with marketing staff. The results showed that BSI KCP Tangerang Cikupa uses various marketing strategies such as the use of 4P Marketing mix, where it is mentioned that there are Product, Price, Place and Promotion. And the strategy that is considered the most effective in attracting customers is the Promotion marketing strategy, namely by distributing brochures and collaborating with property developers and agents. However, the challenges faced include fierce competition with conventional banks and Brand Image at BSI is still relatively new and less familiar so that the lack of public understanding of Islamic banking. This research recommends increasing socialization about the advantages of Islamic mortgage products, strengthening cooperation with developers and also approaching developers so that they can recommend Bank BSI to prospective customers from the developer

Item Type: Thesis (Tugas Akhir)
Additional Information: [Dinda Reza Sholeha : 2110101068] [Pembimbing : Jenji Gunaedi Argo] [Penguji 1: Diana Tri Wardhani] [Penguji 2: Suharyati]
Uncontrolled Keywords: These days, many people are in need of home ownership financing (KPR) with guaranteed facilities and with light installments. Sharia Home Ownership Credit (KPR) is one of the alternatives for customers who want to buy a house with a credit method. KPR is BSI's flagship product that helps people own a house with sharia financing. This research uses a qualitative method with a case study approach, using analysis or descriptive and collecting data through interviews with marketing staff. The results showed that BSI KCP Tangerang Cikupa uses various marketing strategies such as the use of 4P Marketing mix, where it is mentioned that there are Product, Price, Place and Promotion. And the strategy that is considered the most effective in attracting customers is the Promotion marketing strategy, namely by distributing brochures and collaborating with property developers and agents. However, the challenges faced include fierce competition with conventional banks and Brand Image at BSI is still relatively new and less familiar so that the lack of public understanding of Islamic banking. This research recommends increasing socialization about the advantages of Islamic mortgage products, strengthening cooperation with developers and also approaching developers so that they can recommend Bank BSI to prospective customers from the developer
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: DINDA REZA SHOLEHA
Date Deposited: 02 Oct 2024 02:38
Last Modified: 02 Oct 2024 02:38
URI: http://repository.upnvj.ac.id/id/eprint/31437

Actions (login required)

View Item View Item