Dini Astri, . (2024) TINJAUAN PEMASARAN 7P PEMBIAYAAN MUDHARABAH PADA BANK SYARIAH INDONESIA KCP JAKARTA FATMAWATI. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The modern banking industry requires Islamic banks to coexist with conventional banks in order to thrive, remain competitive, and consistently enhance their capabilities in order to win over clients' confidence and interest in the high calibre of goods and services they provide, including financing products with mudharabah contracts. The purpose of this study is to determine the marketing tactics used by Bank Syariah Indonesia Kcp Jakarta Fatmawati to promote financing products with mudharabah contracts in order to meet goals and grow its clientele. This study used a qualitative descriptive research methodology based on primary data collected through interviews. Based on research findings, Bank Syariah Indonesia Kcp Jakarta Fatmawati uses mudharabah contracts as part of its financing product marketing strategy to reach its target customer base. The 7P product marketing mix (product, promotion, place, price, people, process, and tangible evidence) is used in this strategy. Keywords: Mudharabah financing, 7P marketing mix, Bank Syariah Indonesia
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil : 2110101043 [Pembimbing : Suharyati] [Penguji 1 : Agus Kusmana] [Penguji 2 : Ranila Suciati} |
| Uncontrolled Keywords: | Keywords: Mudharabah financing, 7P marketing mix, Bank Syariah Indonesia |
| Subjects: | H Social Sciences > HG Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | DINI ASTRI |
| Date Deposited: | 21 Aug 2024 08:26 |
| Last Modified: | 21 Aug 2024 08:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31400 |
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