TINJAUAN KUALITAS LAYANAN PRODUK PADA BANK SYARIAH INDONESIA, Tbk. DI DKI JAKARTA

Videl Adela, . (2024) TINJAUAN KUALITAS LAYANAN PRODUK PADA BANK SYARIAH INDONESIA, Tbk. DI DKI JAKARTA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is carried out to find out and analyse internal factors as well as external factors that affect customers in choosing Bank Syariah Indonesia. This research aims so that Bank Syariah Indonesia can maintain or increase customer loyalty starting in terms of service services on products and various kinds of facilities and benefits provided. The object in this final project report is one of the sharia banking institutions in Indonesia, namely Bank Syariah Indonesia, Tbk. In this research, the data collected by the author in preparing the Final Project was carried out using questionnaires to customers or people who use services and accounts at Bank Syariah Indonesia and students of the Faculty of Economics and Business, Veteran National Development University of Jakarta. This research can be concluded that factors such as reputation, trust, service suitability, cost and tariff, products and features, customer service quality, security, and compliance with personal principle values are the main factors that contribute to the positive perception of customers towards Bank Syariah Indonesia (BSI). By paying attention and continuing to improve these factors, Bank BSI can maintain and increase customer satisfaction and public interest in strengthening its position in the market.

Item Type:	Thesis (Tugas Akhir)
Additional Information:	[No. Panggil: 2110101041] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Diana Tri Wardhani] [Penguji 2: Suharyati]
Uncontrolled Keywords:	Internal Factors, External Factors, Customers, BSI.
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User:	VIDEL ADELA
Date Deposited:	22 Aug 2024 07:43
Last Modified:	22 Aug 2024 07:43
URI:	http://repository.upnvj.ac.id/id/eprint/31336

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