TINJAUAN STRATEGI BAURAN PEMASARAN BSI GRIYA PADA PT. BANK SYARIAH INDONESIA KC JAKARTA PONDOK INDAH

Diva Amanda Putri, . (2024) TINJAUAN STRATEGI BAURAN PEMASARAN BSI GRIYA PADA PT. BANK SYARIAH INDONESIA KC JAKARTA PONDOK INDAH. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The product from Bank Syariah Indonesia is a home ownership financing product or commonly called BSI Griya. BSI Griya definitely does marketing and has a marketing strategy. Bank Syariah Indonesia uses the 7P marketing mix to market BSI Griya products. This writing aims to find out how BSI Bank carries out the 7P marketing mix for BSI Griya products. The research method used is qualitative descriptive techniques and the data collection technique is interviews. The population and sample in this research are employees of Bank BSI KC Jakarta Pondok Indah and customers from BSI Griya. Based on the research results, it shows that BSI Griya products use the 7P Marketing Mix well in BSI Griya financing products to increase the number of customers.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 2110101016] [Pembimbing: Suharyati] [Penguji 1: Diana Tri Wardhani] [Penguji 2: Jenji Gunaedi Argo]
Uncontrolled Keywords: 7P Marketing Mix, Bank Syariah Indonesia, BSI Griya
Subjects: H Social Sciences > HB Economic Theory
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: DIVA AMANDA PUTRI
Date Deposited: 02 Sep 2024 02:32
Last Modified: 02 Sep 2024 02:32
URI: http://repository.upnvj.ac.id/id/eprint/31184

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