PENGEMBANGAN BISNIS OFFICIAL DEALERSHIP MITSUBISHI MOTORS MELALUI PENDEKATAN SWOT-AHP DAN CLUSTERING-QSPM (STUDI KASUS PADA PT SRIKANDI DIAMOND MOTORS)

Muhammad Reyza Luthfi, . (2024) PENGEMBANGAN BISNIS OFFICIAL DEALERSHIP MITSUBISHI MOTORS MELALUI PENDEKATAN SWOT-AHP DAN CLUSTERING-QSPM (STUDI KASUS PADA PT SRIKANDI DIAMOND MOTORS). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Mitsubishi Motors is one of the most famous and largest car brands in Indonesia. However, Mitsubishi Motors has always had difficulty in increasing or maintaining its sales performance, so it has continued to experience changes in its ranking in terms of both wholesale and retail sales in Indonesia. In its sales efforts, Mitsubishi Motors relies on franchise dealerships to promote and sell products to customers, one of which is through PT Srikandi Diamond Motors. This study aims to provide a formulation of strategic recommendations for Mitsubishi Motors at PT Srikandi Diamond Motors so that it can contribute to increasing Mitsubishi Motors sales in Indonesia based on existing internal and external factors. The approach used starts from the input stage to find the IFE and EFE values which are combined with AHP in weighting, then in the matching stage using IE Matrix, SPACE Matrix, SWOT Matrix, and ending with the decision stage using QSPM and Clustering-QSPM. The research results found 10 Strength factors, 10 Weakness factors, 10 Opportunity factors, and 10 Threat factors. The position on the IE matrix shows in quadrant II, namely grow and build, the position on the SPACE matrix shows in quadrant I, namely aggressive, and the SWOT Matrix produces 10 alternative strategies. The decision stage using both QSPM and Clustering- QSPM shows that the first priority strategy is ST1 “Strengthening branding and advertising at each sales location” with a STAS value of 6.906.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010312067] [Pembimbing: M. Rachman Waluyo.] [Penguji 1: ISiti Rohana Nasution,] [Penguji 2: Yulizar Widiatama,.]
Uncontrolled Keywords: Mitsubishi Motors, IFE, EFE, AHP, IE, SPACE, SWOT, QSPM, C-QSPM
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: MUHAMMAD REYZA LUTHFI
Date Deposited: 01 Aug 2024 03:43
Last Modified: 01 Aug 2024 03:43
URI: http://repository.upnvj.ac.id/id/eprint/31171

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