TINGKAT KEPUASAN NASABAH BANK SYARIAH INDONESIA DALAM PENGGUNAAN BSI MOBILE

Agnes Dolifvia, . (2024) TINGKAT KEPUASAN NASABAH BANK SYARIAH INDONESIA DALAM PENGGUNAAN BSI MOBILE. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This final assignment report aims to determine the level of customer satisfaction with using the BSI Mobile application. Data was collected through a questionnaire with a sample size of 44 respondents who were BSI Mobile user customers at the BSI branch of the KFF Regional Office of the Ministry of Religion. The analysis was carried out using the Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA) methods to measure the level of customer satisfaction. The results of the Customer Satisfaction Index (CSI) assessment were 78.52%, which means satisfied customers, and the Importance-Performance Analysis (IPA) value was 89%, which means performance did not meet expectations.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 2110101078] [Pembimbing: Diana Tri Wardhani] [Penguji 1: Suharyati] [Penguji 2: Marlina]
Uncontrolled Keywords: Customer Satisfaction, CSI, IPA.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: AGNES DOLIFVIA
Date Deposited: 21 Aug 2024 08:37
Last Modified: 21 Aug 2024 08:37
URI: http://repository.upnvj.ac.id/id/eprint/31170

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