Ghina Maisya, . (2024) STRATEGI PENINGKATAN WISATAWAN INDONESIA KE KOREA SELATAN OLEH KOREA TOURISM ORGANIZATION (KTO) PERIODE 2022-2023. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (215kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (478kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (149kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (356kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf Download (135kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (481kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (7kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (266kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (20MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (173kB) |
Abstract
This research discusses organizations under the South Korean government, specifically, the Korea Tourism Organization (KTO), which has a role in spreading South Korean culture and tourism throughout the world. Due to the Covid-19 pandemic, this organization has had to create new strategies so that it can restore tourist enthusiasm and even increase the number of people on holiday in this ginseng country. Therefore, this research focuses on discussing strategies to increase the number of Indonesian tourists carried out by the Korea Tourism Organization (KTO) for the 2022-2023 period. The selection for this period was due to looking at new strategies carried out by KTO after the end of the pandemic. This research uses two concepts and theories, namely public diplomacy and nation branding and uses descriptive qualitative methods with two data sources, namely, primary data and secondary data. Primary data was obtained through interviews with KTO Jakarta, while secondary data was obtained by document study and related previous research that existed previously. The public diplomacy carried out by the South Korean government through the KTO plays a big role in the culture and tourism of this ginseng country. In addition, South Korea's nation branding has a big impact on the number of tourists who visit to enjoy the beauty of this country. KTO Jakarta implemented various strategies to increase tourists from Indonesia after having to face a pandemic for two years where activities had to be carried out online and hybrid. The findings of this research are that KTO is taking several ways to increase the number of tourists, such as holding offline events again, creating tourism campaigns, collaborating with idols and actors, and making the best use of social media. Through this research, the author also found that South Korea's public diplomacy and state image had a major influence on the success of KTO in implementing various strategies to increase the number of tourists from Indonesia.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010412176] [Pembimbing: R. Maisa Yudono] [Penguji 1: Shanti Darmastuti] [Penguji 2: Jati Satrio] |
| Uncontrolled Keywords: | Public Diplomacy, Nation Branding, South Korea, Korea Tourism Organization (KTO) Jakarta |
| Subjects: | J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | GHINA MAISYA |
| Date Deposited: | 10 Sep 2024 04:20 |
| Last Modified: | 10 Sep 2024 04:20 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30854 |
Actions (login required)
 |
View Item |