PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN WARUNG PASTA KEMANG JAKARTA SELATAN MELALUI KEPUASAN PELANGGAN

Sarah Oktaviani, . (2015) PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN WARUNG PASTA KEMANG JAKARTA SELATAN MELALUI KEPUASAN PELANGGAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study was conducted to examine ‘the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables on Customer Loyalty Service Quality Warung Pasta Kemang, South Jakarta Through Customer Satisfaction. The population in this study is that consumers who've made a purchase, consume, obtain the services and facilities at Warung Pasta feel Kemang, South Jakarta with a sample of 100 people. Sampling technique using a Probability Sampling Simple Random Sampling technique. The analysis technique used is the analysis Path (Path) and the obtained results of the coefficient of direct influence Quality of Service and Customer Satisfaction at 0.720 while the coefficient of indirect influence on the Service Quality of Customer Loyalty through Customer Satisfaction is 0.855. Therefore the direct influence coefficient greater than the coefficient of indirect influence.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 1110111127] [Penguji II/Pembimbing : Diana Triwarhani] [Penguji I : Yuliniar] [Ketua Penguji : Nobelson]
Uncontrolled Keywords:	Service Quality, Customer Satisfaction, Customer Loyalty.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	05 Jul 2024 09:09
Last Modified:	05 Jul 2024 09:09
URI:	http://repository.upnvj.ac.id/id/eprint/30489

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