PENGARUH CORPORATE SOCIAL RESPONBILITY TERHADAP PURCHASE INTENTION PADA RESTORAN BURGER KING DI BLOK-M JAKARTA SELATAN DENGAN CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING

Aries Burhario, . (2015) PENGARUH CORPORATE SOCIAL RESPONBILITY TERHADAP PURCHASE INTENTION PADA RESTORAN BURGER KING DI BLOK-M JAKARTA SELATAN DENGAN CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study was conducted to examine the influence of Corporate Social Responsibility on Purchase Intention with Corporate Image as an intervening variable in Burger King Restaurant Blok M, South Jakarta. The Population in this study is not known how many. The data obtained from respondents who had consumed the products and services of Burger King in Blok M, South Jakarta. The analysis technique used is the path analysis and hypothesis testing using t- statistics with a confidence level of 5%. The results showed that the Corporate Social Responsibility significant effect on Purchase intention, while Corporate image not significant to Purchase intention. Corporate Social Responsibility direct impact on Purchase Intention without going through the Corporate Image.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 1010111096] [Penguji II (Pembimbing) : Yuliniar] [Penguji I : Nani Ariani] [Ketua Penguji : Nobelson]
Uncontrolled Keywords: Corporate Social Responsibility, Corporate Image, Purchase Intention
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 13 Jun 2024 02:48
Last Modified: 13 Jun 2024 02:48
URI: http://repository.upnvj.ac.id/id/eprint/30220

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