Raditya Hutomo, . (2024) PENGARUH KOMUNIKASI INTERPERSONAL BARISTA TERHADAP KEPUASAN PELANGGAN KAFE TERAS SENJA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The phenomenon of high coffee shop business makes the coffee shop business very competitive. Entrepreneurs must be able to create service of excellence in order to win the hearts of customers. Barista's interpersonal communication is more persuasive. The hope is to grow customer loyalty. The purpose of this research is to determine the effect of barista interpersonal communication on Teras Senja Cafe customer satisfaction in increasing coffee sales and growing customer loyalty. The research uses interpersonal communication theory which has dimensions (Openness, Empathy, Supportive Attitude, Positive Attitude, and Equality). This type of research uses a quantitative approach with explanatory methods. The population consists of all the unknown number of Kopi Teras Senja customers, so a purposive sampling technique using the lemeshow formula was used to obtain 384 respondents with an error margin of 5% to represent Kopi Teras Senja customers. The research results show a significant influence between barista interpersonal communication on Teras Senja Cafe customer satisfaction with a value of 21.6%, while the remaining 78.4% can be influenced by variables outside of the research variables.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810411239] [Pembimbing: Radita Gora Tayibnafis] [Penguji 1: Ana Kuswanti] [Penguji 2: Kumala Hayati] |
| Uncontrolled Keywords: | Barista, interpersonal communication, customer satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | raditya hutomo |
| Date Deposited: | 26 Feb 2024 04:27 |
| Last Modified: | 26 Feb 2024 04:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29353 |
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