Ardita Tariza, . (2023) ANALISIS LOYALITAS KONSUMEN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN PADA WARUNK UPNORMAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research uses quantitative methods with the aim of proving the influence of Product Price and Quality both directly and indirectly on Consumer Loyalty, which is mediated by the Consumer Satisfaction variable. This research used 100 respondents from Warunk Upnormal cafe consumers in DKI Jakarta as primary data, and the researchers obtained secondary data through various references relevant to the research. Data were collected using purposive sampling techniques and analyzed using descriptive and inferential analysis techniques with the help of SmartPLS software. So that data processing obtains the following results (1) Price has a positive and significant effect on Consumer Satisfaction, (2) Product Quality has a positive and significant effect on Consumer Satisfaction, (3) Price has a positive and significant effect on Consumer Loyalty, (4) Product Quality has a positive and significant effect on Consumer Loyalty, (5) Consumer Satisfaction has a positive and significant effect on Consumer Loyalty, (6) Consumer Satisfaction mediates the effect of Price on Consumer Loyalty, (7) Consumer Satisfaction does not mediate the effect of Product Quality on Consumer Loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010111038] [Pembimbing: Alfatih Sikki Manggabarani] [Penguji 1: Suharyati] [Penguji 2: Lina Aryani] |
| Uncontrolled Keywords: | Price, Product Quality, Consumer Loyalty, Consumer Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Ardita Tariza |
| Date Deposited: | 19 Mar 2024 02:54 |
| Last Modified: | 19 Mar 2024 02:54 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28733 |
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