PENGARUH HARGA, RELIGIOSITAS, DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PARFUM CASABLANCA MASYARAKAT MUSLIM JAKARTA

Annisa Julia, . (2024) PENGARUH HARGA, RELIGIOSITAS, DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PARFUM CASABLANCA MASYARAKAT MUSLIM JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Jakarta is one of the cities that consumes the most cosmetics and pharmaceuticals, one example of which is perfume. However, some Muslim consumers in Jakarta still don't know what perfume contains and there are also those who consider the price. The factors examined in this study as independent variables are price, religiosity and halal awareness, while the dependent variable is the decision to purchase Casablanca perfume from the Jakarta Muslim community. This study aims to analyze price, religiosity and halal awareness of the decision to purchase Casablanca perfume among the Jakarta Muslim community. The method used is a quantitative descriptive approach, using primary data with data collection techniques by distributing questionnaires via social media to Muslim respondents in Jakarta. Data analysis uses Partial Least Square (PLS) with the SmartPLS application, as well as data testing using inner models and outer models. The findings from this study show that the variables price, religiosity, and halal awareness influence the decision to purchase Casablanca perfume among the Jakarta Muslim community. With this study, it is hoped that Casablanca producers will pay attention to the content and halal certificates to increase the number of consumers. Keywords: halal awareness, price, purchasing decisions, religiosity

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2010116076] [Pembimbing: Sufyati HS] [Penguji 1: Faizi] [Penguji 2: Lili Puspita Sari]
Uncontrolled Keywords:	halal awareness, price, purchasing decisions, religiosity
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	Annisa Julia
Date Deposited:	21 Mar 2024 04:14
Last Modified:	21 Mar 2024 04:14
URI:	http://repository.upnvj.ac.id/id/eprint/28530

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