Dela Amalia, . (2024) PENGARUH PRODUK, KEPERCAYAAN, DAN RELIGIOSITAS TERHADAP KEPUTUSAN MENJADI NASABAH BANK BSI DENGAN MINAT SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Bank BSI is a bank resulting from a merger. As a result of the merger of Bank Syariah Mandiri, BNI Syariah, and BRI Syariah, Bank BSI is one of the ten largest Sharia banks in the world in terms of assets, customers and capital. Among the factors inhibiting Bank BSI's growth, the public still shows lower interest in the service products offered by Bank BSI, as well as the beliefs and religion of its customers. The aim of this research is to analyze the relationship between products, trust and customer religiosity and their decisions as mediating variables. This research is quantitative and uses primary and secondary data. The data collection method consists of distributing questionnaires to respondents who come from residents of DKI Jakarta. The analysis method uses SEM-PLS and SmartPLS software. The research results show that products and trust significantly influence the decisions made by BSI Bank customers. However, religiosity does not directly influence BSI Bank customers' decisions. Testing interest as mediation shows that interest as mediation can indirectly mediate product and trust in BSI Bank customer decisions, but interest as mediation cannot indirectly mediate religiosity towards BSI Bank customer decisions. To accelerate the growth of Bank BSI, this research requires active participation from all parties, including the government, sharia banking institutions and the community. Keywords: BSI bank, decision to become a customer, interest, product, religiosity, trust.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010116079] [Pembimbing: Sufyati HS] [Penguji 1: Prima Dwi Priyatno] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | BSI Bank, Decision To Become A Customer, Interest, Product, Religiosity, Trust. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Dela Amalia |
| Date Deposited: | 20 Mar 2024 07:17 |
| Last Modified: | 20 Mar 2024 07:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28474 |
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