Rizka Yusrina, . (2024) FAKTOR YANG MEMENGARUHI PERPINDAHAN MEREK SKINCARE INTERNASIONAL KE SKINCARE LOKAL HALAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Skincare is the most popular type of cosmetic product and local skincare brands are in high demand. There are still many people who choose international skincare brands, compared to local brands, where international brands are not clear about their halalness. The factors considered are the price and the contents of the product packaging. In addition, most local brand skincare products are clearly halal and easier to find in the market and the ingredients are considered suitable for the skin type of Indonesian people. This study aims to analyze the factors that influence the switching of international skincare brands to local halal skincare. The population of this study is Muslim students who live in Jabodetabek. The sample was taken as many as 100 respondents using purposive sampling method. The data collection technique used the distribution of questionnaires with a Likert scale. Research data analysis using data quality test and factor analysis test. The results stated that lifestyle factors, price, and halal awareness influence brand switching for halal skincare cosmetic products
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116015] [Pembimbing: Tati Handayani] [Penguji 1: Sufyati HS] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | brand switching, halal awareness, halal skincare, lifestyle, price |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Rizka Yusrina |
| Date Deposited: | 21 Mar 2024 04:19 |
| Last Modified: | 21 Mar 2024 04:19 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28459 |
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