Sabina Umayka, . (2024) PENGARUH LABEL HALAL, PROMOSI, DAN PEMBAYARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM PADA PRODUK HALAL UMKM DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Indonesia has the world's largest muslim population, but it hasn't become the leading producer of halal products. Despite the growing potential in the halal industry due to the increasing global muslim population, there are challenges. MSME operators in Indonesia lack understanding of the importance of the halal label. Moreover, some Muslim consumers don't pay enough attention to the ingredients in products. This research to analyze impact of halal label, promotion, and digital payment on the purchase decision of muslim consumers for halal MSME product in DKI Jakarta. The research adopts quantitative descriptive approach, employing both primary and secondary data sources. The data collection method includes distributing questionnaires to muslim respondents in DKI Jakarta. Data analysis is conducted PLS with SmartPLS application, and data testing with inner and outer model assessments. The research results indicate that the variables of the halal label, promotion, and digital payments are able to increase the purchasing decisions of muslim consumers in the sale of halal UMKM products in DKI Jakarta. For UMKM operators without a halal label, registering products with the Halal Certification authority is recommended to assure muslim consumers of the products' halal status.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116028] [Pembimbing: Sufyati HS] [Penguji 1: Prima Dwi Priyatno] [Penguji 2: Ade Nur Rohim] |
| Uncontrolled Keywords: | digital payment, halal label, halal MSME, promotion, purchase decision |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Sabina Umayka |
| Date Deposited: | 21 Mar 2024 04:58 |
| Last Modified: | 22 Mar 2024 07:03 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28412 |
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