Kayani Mayantia, . (2023) PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN SKIN AQUA DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
This is the latest version of this item.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (75kB) |
|
Text
AWAL.pdf Download (931kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (325kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (228kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (346kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (840kB) |
|
Text
BAB 5.pdf Download (37kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (170kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (42kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (845kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (22MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (863kB) |
Abstract
This research is a quantitative study with the aim of knowing, proving and analyzing the influence of product quality on purchasing decisions for Skin Aqua skincare sunscreen products in Jakarta. The population in this study are Skin Aqua sunscreen consumers who live in Jakarta. The data collection technique used was non-probability sampling with a purposive sampling method. Then, a sample of 100 respondents was obtained which was distributed via a questionnaire using Google Form. Next, the data is processed with the help of the SmartPLS 4.0 software. The results of the research show that: (1) product quality has a positive and significant influence of 0.551 on purchasing decisions (2) price has a positive and significant influence of 0.322 on purchasing decisions (3) brand image does not have a positive and significant influence of 0.044 on purchasing decisions. The contribution of product quality, price and brand image to purchasing decisions seen from the Adjusted R square is 0.7560 or 75.60% while the remaining 24.40% is caused by other factors.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010111019] [Pembimbing: Heni Nastiti] [Penguji 1: Alfatih Sikki Manggabarani] [Penguji 2: Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Product Quality, Price, Brand Image, Purchase Decision, Sunscreen |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Kayani Mayantia |
| Date Deposited: | 20 Mar 2024 07:23 |
| Last Modified: | 20 Mar 2024 07:23 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28248 |
Available Versions of this Item
- PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN SKIN AQUA DI JAKARTA. (deposited 20 Mar 2024 07:23) [Currently Displayed]
Actions (login required)
 |
View Item |