Cycillia Mahmudah, . (2023) ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SOMETHINC. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative study that aims to determine, analyze, and prove the influence of product quality, price and advertising on the purchase decision of Somethinc skincare in DKI Jakarta. The population in this study were consumers of Something skincare in DKI Jakarta. Furthermore, the sample obtained was 100 respondents and the data was collected through a google form in form of questionnaire. Using Partial Least Square (PLS) analysis technique with SmartPLS 4 software. The results obtained show that product quality have a positive and significant influence on purchasing decisions products skincare Somethinc, price have a positive and significant influence on purchasing decisions products skincare Somethinc, and advertising have a positive and significant influence on purchasing decisions products skincare Somethinc.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111199] [Pembimbing: Lina Aryani] [Penguji 1: Dienni Ruhjatini Sholihah] [Penguji 2: Pusporini] |
| Uncontrolled Keywords: | Product Quality, Price, Advertising, Purchasing Decisions. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Cycillia Mahmudah |
| Date Deposited: | 20 Mar 2024 09:49 |
| Last Modified: | 20 Mar 2024 09:49 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28243 |
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