PENGARUH WORD OF MOUTH (WOM) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

Syifa Tria Wardani, . (2023) PENGARUH WORD OF MOUTH (WOM) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

. One of the improvements in data and correspondence innovation is the advancement of communication media innovation, especially cellular phones. In Indonesian culture, the level of association is high and most of them use listening society instead of reading, verbal (WOM) is more attractive in promoting goods and good quality will no doubt attract customers to make purchases on the grounds that buyers are interested. looking for quality goods. The reason for this examination is to determine the impact of informal exchange and quality of goods on purchasing choices. This examination is a quantitative exploration. Information in this test is obtained through surveys and estimates using a Likert scale using the Partical Least Square (PLS) which is handled using PLS.3.0 programming. The sample used in this examination is 96 people. The examination procedure used is a purposive testing technique. The consequence of this test shows that the informal variable has a commitment of 0.427 with a critical value of 0.000 and the quality of goods has a commitment of 0.505 with a large value of 0.000 to the purchase choice. Then, the second factor in this test has a certainty coefficient of 0.803 or 80.3% in influencing the choice of purchasing Oppo phones.

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Syifa Tria Wardani
Date Deposited: 25 Aug 2023 03:20
Last Modified: 25 Aug 2023 03:20
URI: http://repository.upnvj.ac.id/id/eprint/27015

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