Tiyarra Syanjari, . (2023) PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN MEREK, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN J&T EXPRESS (Studi Pada Masyarakat Kecamatan Cinere). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (50kB) |
|
Text
AWAL.pdf Download (758kB) |
|
Text
BAB 1.pdf Download (1MB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (414kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (664kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf Download (205kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (127kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (63kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (941kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (9MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (297kB) |
Abstract
This study is a quantitative study aimed at identifying, proving and analyzing the impact of service quality, brand trust, and brand image on J&T Express customer satisfaction. The population used in this study is either on or off the J&T Express expedition. The sample used in this study used 100 community respondents in Cinere District. The sampling method uses Non-probability sampling with purposive sampling techniques and is analyzed using descriptive and inferential analysis techniques with the help of SmartPLS software. Thus, data processing has the result that (1) Quality of Service has a positive and significant effect on Customer Satisfaction, (2) Brand Trust has a positive and significant effect on Customer Satisfaction, (3) Brand Image has no effect on Customer Satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910111231] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Nobelson] [Penguji 2: Lina Aryani] |
| Uncontrolled Keywords: | Service Quality, Brand Trust, Brand Image, and Customer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Tiyarra Syanjari |
| Date Deposited: | 20 Sep 2023 00:59 |
| Last Modified: | 20 Sep 2023 00:59 |
| URI: | http://repository.upnvj.ac.id/id/eprint/25645 |
Actions (login required)
 |
View Item |