PENGARUH KEPERCAYAAN MEREK, KEAMANAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Studi Pada Ibu Rumah Tangga di DKI Jakarta)

Nida Amalia Fadhillah, . (2023) PENGARUH KEPERCAYAAN MEREK, KEAMANAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Studi Pada Ibu Rumah Tangga di DKI Jakarta). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study uses quantitative methods with the aim of proving the influence of brand trust, safety, and consumer behavior both directly and indirectly on purchasing decisions. This study used 100 housewife respondents in DKI Jakarta as primary data and secondary data researchers obtained through various references related to research. Data were collected using purposive sampling technique and analyzed using descriptive and inferential analysis techniques with the help of SmartPLS software. So that data processing obtains the results that (1) Brand Trust has a positive and significant effect on Purchase Decisions, (2) Security has a positive and significant effect on Purchase Decisions, (3) Consumer Behavior has a positive and significant effect on Purchase Decisions.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 1910111227] [Pembimbing : Alfatih Sikki Manggabarani] [Penguji 1 : Nobelson] [Penguji 2 : Jenji Gunaedi Argo]
Uncontrolled Keywords:	Brand Trust, Security, Consumer Behavior, and Purchase Decision.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Nida Amalia Fadhillah
Date Deposited:	02 Aug 2023 06:39
Last Modified:	02 Aug 2023 06:39
URI:	http://repository.upnvj.ac.id/id/eprint/25627

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