Fanyta Agna Tasya, . (2023) TINJAUAN BAURAN PEMASARAN DI PT BANK SYARIAH INDONESIA KANTOR CABANG GRAHA PARAMITA II BINTARO. Tugas Akhir thesis, Universitas Pembangunan Nasional "Veteran" Jakarta.
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Abstract
This study aims to identify a marketing mix strategy at PT Bank Syariah Indonesia KC Graha Paramita II Bintaro. The research methodology used is qualitative analysis which is described descriptively. This study uses interviews as a means to collect data. Based on the results of the study it is known that PT Bank Syariah Indonesia KC Graha Paramita II Bintaro carries out direct marketing through the implementation of a Marketing Mix strategy consisting of the 7P concept: Product, Price, Place, Promotion, People, Process and Physical Evidence.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | No. Panggil : 2010101054] [Pembimbing: Diana Triwardhani] [Penguji 1: Suharyati] [Penguji 2: Kery Utami] |
| Uncontrolled Keywords: | Marketing Mix, 7P |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | Fanyta Agna Tasya |
| Date Deposited: | 21 Jul 2023 09:58 |
| Last Modified: | 21 Jul 2023 09:58 |
| URI: | http://repository.upnvj.ac.id/id/eprint/24847 |
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