Herlina Apriliani, . (2023) TINJAUAN BAURAN PEMASARAN SEABANK SEBAGAI APLIKASI BARU PADA LAYANAN BANK DIGITAL. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (169kB) |
|
Text
AWAL.pdf Download (833kB) |
|
Text
BAB 1.pdf Download (303kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (243kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (191kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (711kB) |
|
Text
BAB 5.pdf Download (198kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (192kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (200kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (415kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (6MB) |
Abstract
Digital bank services provide an opportunity for companies to expand their market by providing more sophisticated services and features, including digital banking, one of which is PT Seabank Indonesia or often referred to as Seabank. Digital bank services such as Seabank have dominated the market with advanced features and services. The partnership with Shopee and innovative marketing strategies are key factors for its success amidst fierce competition. This writing aims to determine the marketing mix with the strategy of Seabank as a new application in Digital Bank services. The writing method used is a qualitative method with secondary data sources supported by literature reviews and literature studies based on in-depth studies in the form of data and numbers. The data analysis technique used is descriptive analysis obtained from the annual report at PT Seabank Indonesia. The results show that based on the marketing strategy implemented by Seabank, Seabank managed to record positive results in the field of marketing and Seabank is committed to continuously improving the quality of its services and product quality to attract customers.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 2010101047] [Pembimbing: Wahyudi] [Penguji 1: Kery Utami] [Penguji 2: Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Strategy, Marketing, Digital Transaction, Digital Banking |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HG Finance T Technology > T Technology (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | Herlina Apriliani |
| Date Deposited: | 15 Jul 2023 05:28 |
| Last Modified: | 20 Jul 2023 07:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/24738 |
Actions (login required)
 |
View Item |