Dicki Antariksa Suratman, . (2022) PENGARUH KONTEN AKUN INSTAGRAM @JKTFOODDESTINATION TERHADAP SIKAP FOLLOWERS PADA WISATA KULINER DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
At the beginning of the emergence of the corona virus in Indonesia in 2020, MSMEs were the most affected and it was the culinary sector that saw the decline in turnover. However, in 2021 an interesting thing happened, in which the culinary creative economy sub-sector was the highest contributor to state revenue, which was 42% and in the same year Indonesia was included in the top 10 most popular culinary delights in the world based on the number of hashtags on Instagram. As seen from the phenomenon when during a pandemic, people love to see culinary-themed content on Instagram social media. Seeing these problems, the researchers then conducted this research with the aim of knowing the magnitude of the influence of the content of the @jktfooddestination Instagram account on the attitude of followers on culinary tourism in Jakarta. In this study, researchers used the concepts of new media, social media, Instagram, content, attitude concepts and culinary tourism. The researcher uses the individual differences theory from Melvin D. Defleur to measure the effect of the content of the @jktfooddestination Instagram account on the attitude of its followers on culinary tourism in Jakarta. This research was conducted with a quantitative approach. The research method used in this study is a survey method. The population of this study is Instagram followers @jktfoodestination, then the sample taken is 100 respondents. The results of this study indicate that the correlation of variable X to variable Y has a strong relationship, namely r = 0.632. Based on the results of the calculation of the coefficient of determination, it shows the influence caused by the content of the Instagram account @jktfooddestination on the attitude of followers on culinary tourism in Jakarta, which is 45.7%, while the rest can be influenced by other factors. Then for the results of hypothesis testing, namely H0 is rejected and Ha is accepted, which means that there is an influence of the content of the @jktfooddestination Instagram account on the attitude of its followers on culinary tourism in Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810411180) [Pembimbing: Siti Maryam] [Penguji 1: Uljanatunnisa] [Penguji 2: Priyono Sadjijo] |
| Uncontrolled Keywords: | Instagram Content, Culinary Tourism, Followers Attitude, Theory of Individual Differences. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Dicki Antariksa Suratman |
| Date Deposited: | 08 Sep 2022 07:00 |
| Last Modified: | 08 Sep 2022 07:00 |
| URI: | http://repository.upnvj.ac.id/id/eprint/20171 |
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