Fadlan Pramudito, . (2022) PENGARUH DIGITAL MARKETING DAN ONLINE CONSUMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN GADGET SMARTPHONE DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA KEMENTERIAN PERTANIAN RI. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (2MB) |
|
Text
AWAL.pdf Download (2MB) |
|
Text
BAB 1.pdf Download (2MB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
BAB 5.pdf Download (2MB) |
|
Text
DAFTAR PUSTAKA.pdf Download (2MB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (22kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (20MB) |
|
Text
Artikel KI Fadlan.pdf Restricted to Repository staff only Download (827kB) |
|
Text
BAB 1.pdf Download (2MB) |
Abstract
The purpose of this thesis research is to determine the effect of digital marketing, online consumer reviews on consumer trust and purchasing decisions. The population in this study is. Employee of the Director General of Livestock and Animal Health of the Indonesian Ministry of Agriculture. The sample size was taken as many as 75 respondents, with probability sampling method, especially simple random sampling. Data was collected through the distribution of questionnaires. The analytical technique used is the PLS (Partial Least Square) analysis method. The results of this study indicate that (1) Digital marketing has no effect on consumer trust with a path coefficient value of -0.003 (2) online consumer reviews affect consumer trust with a path coefficient value of 0.848 (3) digital marketing affects purchasing decisions with a coefficient value path of 0.441 (4) online consumer review has an effect on purchasing decisions with a path coefficient value of 0.353 and (5) consumer trust has no effect on purchasing decisions with a path coefficient value of -0.051.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil : 2010121030] [Pembimbing 1 : Alfatih S Manggabarani] [Pembimbing 2 : Yudi Nur Supriadi] [Ketua Penguji : Maria Assumpta Wikantari] |
| Uncontrolled Keywords: | digital marketing, online consumer review, consumer trust, purchasing decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | Fadlan Pramudito |
| Date Deposited: | 23 Sep 2022 09:28 |
| Last Modified: | 23 Sep 2022 09:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/19464 |
Actions (login required)
 |
View Item |