PERANAN CUSTOMER SERVICE DALAM KUALITAS PELAYANAN NASABAH PADA BANK SYARIAH INDONESIA(BSI)

Nazulia, . (2022) PERANAN CUSTOMER SERVICE DALAM KUALITAS PELAYANAN NASABAH PADA BANK SYARIAH INDONESIA(BSI). Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Customer service is a service to serve customers and listen to complaints from customers with the aim of increasing customer loyalty so that transactions in banking institutions do not stop and banks get income to continue to develop and expand. Bank Syariah Indonesia is a merger bank in 2021 between 3 Islamic banks, of course, a Customer Service role is needed that is able to make customers loyal to the bank. This study aims to find out how much satisfaction BSI customers have with bank services. This study uses quantitative methods using questionnaires on BSI customers, the results of his research show that BSI is quite good, but there is still a lack of ATM machines that are limited in only a few places.. Based on this, the customer service that has been implemented by BSI has an important role in the flow of service activities so that customers continue to maintain existing loyalty so that good trust is established between customers and BSI. Keywords : Service, Customer, Quality

Item Type: Thesis (Tugas Akhir)
Additional Information: (No.Panggil:1910101054) (Pembimbing:Tri Siswantini) (Penguji 1:Ardhiani Fadila) (Penguji 2:Marlina)
Uncontrolled Keywords: Service, Customer, Quality
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: Nazulia -
Date Deposited: 26 Jul 2022 03:09
Last Modified: 26 Jul 2022 03:09
URI: http://repository.upnvj.ac.id/id/eprint/18651

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