ENVIRONMENTAL CONCERN DAN HEALTH CONSCIOUSNESS TERHADAP MINAT BELI SENSATIA BOTANICALS

Alyssa Nadira Salsabila Suy, . (2021) ENVIRONMENTAL CONCERN DAN HEALTH CONSCIOUSNESS TERHADAP MINAT BELI SENSATIA BOTANICALS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a descriptive quantitative study that was conducted with the aim of knowing, analyzing and proving the influence between environmental concern and health consciousness with the purchase intention of Sensatia Botanicals' green skincare product. The data analysisptechnique. used is descriptivecandginferential analysis technique using software SmartPLS and Microsoft Office Excel. The sampling was carried out using the Malhotra formula with the calculation results of 55 respondents. Based on the test results data, the results obtained are (1) Environmental Concern and Health Consciousness variables have a contribution of 44.1% to Purchase Intention while the remaining 55.9% comes from the influence of other variables. (2) Environmental Concern has a.positive and significant.effect on Purchase Intention by 68.8%, (3) Health Consciousness has no positive and.significant effect on Purchase Intention.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 1710111237] [Pembimbing : Prasetyo Hadi] [Penguji 1 : Miguna Astuti] [Penguji 2 : Heni Nastiti]
Uncontrolled Keywords: Environmental Concern, Health Consciousness, Purchase Intentions, Green Skincare Product
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Alyssa Nadira Salsabila Suy
Date Deposited: 19 May 2023 03:27
Last Modified: 19 May 2023 03:27
URI: http://repository.upnvj.ac.id/id/eprint/13366

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