Akhmad Ridwan Fauzie, - (2019) BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA KIJANG INNOVA DI KECAMATAN CILANDAK JAKARTA SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative research that aims to determine the influence of product, price, promotion and distribution chanel to purchase decision of car Toyota Kijang Innova. The population in this study was the community of Kecamatan Cilandak Jakarta Selatan. The sample size was taken 75 respondents, with non probability sampling method, especially purposive sampling. Data collection was done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) product has a significant influence on purchase decision with coefficient value of 0,149. (2) price has no effect significant on purchase decision with coefficient value of -0,061. (3) Promotion has a significant influence on purchase decision with coefficient value of 0,305. (4) Distribution chanel has a significant influence on purchase decision with coefficient value of 0,627.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1410111144] [Ketua Penguji: Suharyati] [Penguji I: Faisal Marzuki] [Penguji II/Pembimbing: MB. Nani Ariani] |
| Uncontrolled Keywords: | Marketing Mix, Product, Price, Promotion, Distribution Chanel and Purchase Dcision. |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 16 Apr 2019 01:24 |
| Last Modified: | 18 Apr 2019 01:50 |
| URI: | http://repository.upnvj.ac.id/id/eprint/130 |
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