STRATEGI BAURAN PEMASARAN “ENYE-ENYE” KELOMPOK WANITA TANI PAGODA

Natalena Sion, . (2021) STRATEGI BAURAN PEMASARAN “ENYE-ENYE” KELOMPOK WANITA TANI PAGODA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The purpose of this study to determine the marketing mix strategy of “Enye-Enye” (cassava chips) produce by Pagoda Peasant Woman’s Group. The research method used is using a qualitative approach to obtain in-depth research result and using phenomenological studies. Data obtained through interviews, direct observations and dozens of documentation. Data analysis was performed using Atlas.ti and Microsoft Excel. The result of the marketing mix strategy carried out by Pagoda Women’s Group can be categorized not effective and maximum.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710111195] [Pembimbing: Miguna Astuti] [Ketua Penguji: Prasetyo Hadi] [Penguji 1: Jenji Gunaedi Argo] [Penguji 2: Miguna Astuti]
Uncontrolled Keywords: Marketing Strategy, Marketing Mix Strategy, UMKM, Cassava Chips.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: NATALENA SION
Date Deposited: 25 Jun 2025 04:34
Last Modified: 25 Jun 2025 06:20
URI: http://repository.upnvj.ac.id/id/eprint/10190

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