Raditya Hawari, . (2020) ANALISIS MINAT BELI KONSUMEN PRODUK SEPATU OLAHRAGA NIKE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The research is a quantitative research that aims to determine the influence of Online Social Media Marketing, Sales Promotion, advertisement on purchase intention product of Nike sneakers. The population in this study was a domed Nike sneakers user in Tangeran Selatan. The sample size was taken 75 respondens, with nonprobability sampling method, especially purposive sampling. Data collection done through questionnaires. Analytical technique used is the method pf analysis PLS (Partial Least Square). The result of this study indicate that (1) Online & Social Media Marketing has a significant influence on purchase intention with coefficient value of 0,001. (2) Sales Promotion has a significant influence on purchase intention with coefficient value of 0,020. (3) advertisement has a significant influence on purchase intention with coefficient value of 0,000
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1410111131] [Ketua Penguji : Prasetyo Hadi] [Penguji I : Faisal Marzuki] [Penguji II (Pembimbing) : Tati Handayani] |
| Uncontrolled Keywords: | Advertising, Minat Beli, Online Social Media Marketing, Sales Promotion |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Raditya Hawari |
| Date Deposited: | 31 May 2021 03:33 |
| Last Modified: | 12 Jan 2022 04:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/9796 |
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