Sunny Nizar Ganim, . (2021) PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PERLENGKAPAN OLAHRAGA REEBOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (39kB) |
|
Text
AWAL.pdf Download (539kB) |
|
Text
BAB 1.pdf Download (218kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (259kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (303kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (312kB) |
|
Text
BAB 5.pdf Download (117kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (135kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (49kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (412kB) |
Abstract
This research is a quantitive study which aims to determine the effect of price, promotion, and product quality on purchase decision. The sample in this study were 100 reebok’s consumer who made the purchases around 2019-2020. The sampling tehnique was done by using probability sampling with simple random sampling. Data collection was carried out using a questionnaire. The analysis technique used in this research is Partial Least Square (PLS) analysis using the SmartPLS 3.0 application. The result of this study are that price didn’t have a significant effect on purchase decision, promotion didn’t have a significant effect on purchase decision, product quality has a significant effect on purchase decision
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1610111011] [Ketua Penguji: Nani Ariani] [Penguji I : Lina Aryani] [Penguji II (Pembimbing) : Nobelson] |
| Uncontrolled Keywords: | Price, Promotion, Product Quality, Purchase Decision |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Sunny Nizar Ganim |
| Date Deposited: | 26 Jul 2021 05:48 |
| Last Modified: | 26 Jul 2021 05:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/9569 |
Actions (login required)
 |
View Item |