Jafisman Taufan Fikri, - (2019) PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA V-IXION: Studi Kasus Pada Kelurahan Cipedak Jakarta Selatan. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine the effect of product quality, price and advertising on purchasing decisions of Yamaha V-Ixion motorcycles. The population in this study was the motorcycle user community in the Cipedak sub-district. The sample size was taken as many as 75 respondents. The sampling technique used in this study is non probability sampling, especially purposive sampling. Data collection is done through questionnaires. The analysis technique used is using the method of PLS (Partial Least Square) analysis. The results of this study indicate that Product Quality (X1) has a negative and not significant effect on Purchasing Decisions, Price (X2) has a significant positive influence on purchasing and Advertising Decisions (X3) has a significant positive influence on Purchasing Decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1410111067] [Ketua Penguji: Diana Triwardhani] [Penguji I: Dwi Siti Tjiptaningsih] [Penguji II/Pembimbing: Lina Aryani] |
| Uncontrolled Keywords: | Product Quality, Price, Advertisements, and Purchasing Decisions. |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 12 Apr 2019 08:48 |
| Last Modified: | 18 Apr 2019 01:54 |
| URI: | http://repository.upnvj.ac.id/id/eprint/90 |
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