KEPUTUSAN PEMBELIAN IPHONE DI WILAYAH KECAMATAN CIPAYUNG

Farhaddina Shella Nabilah, . (2020) KEPUTUSAN PEMBELIAN IPHONE DI WILAYAH KECAMATAN CIPAYUNG. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Based on data from kompas.com and IDC research on 2019 shows iPhone placed the third position with 11,7% of market share in the world. Unfortunately, this indicates that iPhone gets low purchase decision in smartphone market. Therefore, the purpose of this research is to know, analyze, and prove whether there is any impact from its quality product, price, and promotion to purchase decision. This research applies quantitative method with iPhone users in Cipayung sub-district as its population. Sampels are taken by random sampling method and distributing questionnaire to collect the data. Data is analyzed by descriptive and inferential analysis techniques. SmartPLS 3.0 (Partial Least Square) is used in this research as statistical tool.”Result of this research shows that product quality impacts purchase decision”as well as price and promotion, in Cipayung sub-district.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1610111044] [Pembimbing: Miguna Astuti] [Penguji 1: Pandapotan Simarmata] [Penguji 2: Diana Triwardhani]
Uncontrolled Keywords: Purchase Decision in Cipayung Sub-District
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Farhaddina Shella Nabilah
Date Deposited: 14 Jan 2022 04:37
Last Modified: 14 Jan 2022 04:37
URI: http://repository.upnvj.ac.id/id/eprint/8949

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