Analisis Strategi Pemasaran Batik Betawi Terogong

Sastika Saraswati, . (2020) Analisis Strategi Pemasaran Batik Betawi Terogong. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aimed to formulate a marketing strategy that can be applied by Batik Betawi Terogong. The focus of this research is to find out the marketing strategies that can be carried out by Batik Betawi Terogong through Strengths, Weaknesses, Opportunities and Threats analysis. This research method applied a qualitative approach through field research. The results of the SWOT analysis on the Betawi Terogong Batik business in both IFAS and EFAS matrices show that the SO strategy has the highest value among the ST, WO, WT and SW strategies and it can be seen that the position of the Betawi Terogong Batik is in quadrant 1 by implementing an aggressive strategy. The best strategy in developing the Betawi Terogong Batik business is the SO strategy. Which this strategy, the company will use all its strength to take advantage of every opportunity.

Item Type: Thesis (Skripsi)
Additional Information: [Nomor panggil: 1610111181] [Pembimbing: Nobelson] [Penguji 1: Hariyanto RIdwan] [Penguji 2: Pusporini]
Uncontrolled Keywords: Marketing Strategy, Strength Analysis, Weaknesses, Opportunities, Threats
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Sastika Saraswati
Date Deposited: 14 Jan 2022 08:09
Last Modified: 14 Jan 2022 08:09
URI: http://repository.upnvj.ac.id/id/eprint/8875

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