PENGARUH PESAN IKLAN LAYANAN MASYARAKAT E-FILLING PADA VIDEO YOUTUBE DITJEN PAJAK RI TERHADAP PERILAKU PENGARSIPAN ELEKTRONIK (Survei Pada Generasi Millenial Kota Jakarta Selatan)

Fadhillah Alfansa Achmad, . (2020) PENGARUH PESAN IKLAN LAYANAN MASYARAKAT E-FILLING PADA VIDEO YOUTUBE DITJEN PAJAK RI TERHADAP PERILAKU PENGARSIPAN ELEKTRONIK (Survei Pada Generasi Millenial Kota Jakarta Selatan). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

A large number of internet users in Indonesia accessing social media YouTube makes advertising keep abreast of technological developments so that these messages reach the right audience. This study aims to determine the effect of the delivery of the contents of the message about the E-filling Public Service Advertisements on the YouTube video of the Directorate General of Taxation on electronic archiving awareness (Survey on Millennial Generation of South Jakarta City). The concept or theory used in this study is the hierarchical theory of effects. This research uses a quantitative research approach. The research method used was a survey. The population in this study is the citizens of south Jakarta Millenials aged 20-34 years with a total of 100 samples. The sampling technique uses non-probability sampling which uses purposive sampling. The analysis technique of the effect of variable X on variable Y uses the coefficient of determination test. Data testing techniques were processed using SPSS (Statistical Product and Service Solution) version 26. The results of this study indicate that there is a correlation between E-filling public service advertisement messages on YouTube's video of Ditjen Pajak RI on awareness of electronic archiving and there is a strong influence between the two variables. These results are supported by hypothesis testing. H0 is rejected and Ha is accepted, which means that the greater the influence of E-filling public service ad messages on YouTube's Ditjen Pajak RI video, the higher the awareness of electronic archiving.

Item Type: Thesis (Skripsi)
Additional Information: No panggil : 1610411001 Dosen Pembimbing 1 : Puri Bestari Mardani Dosen Pembimbing 2 : Ratu Laura Mulia Dosen Penguji 1 : Siti Maryam Dosen Penguji 2 : Intan Putri Cahyani Dosen Penguji 3 : Puri Bestari Mardani
Uncontrolled Keywords: Pesan Iklan Layanan Masyarakat, Perilaku, Hierarchy of Effect
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Fadhillah Alfansa Achmad
Date Deposited: 12 Jan 2022 04:07
Last Modified: 12 Jan 2022 04:07
URI: http://repository.upnvj.ac.id/id/eprint/7943

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