Dwika M. Fahmi, . (2020) PENGARUH TERPAAN IKLAN CETAK CONSINA CARABINER TERHADAP MINAT BELI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is entitled "The Effect of Consina Carabiner Print Advertisements on Buying Interest." This advertisement has been awarded by Citra Pariwara Indonesia with a Gold-level nomination in 2019 which is known to be executed by the Lotus: H advertising agency. The purpose of this study was to determine whether there was an effect that the Consina Carabiner print advertisement had on buying interest. The subjects of this study were Instagram @consinaofficial account followers, with a sample of 100 respondents. This study uses the ATR (Awareness Trial Reinforcement) theory. Researchers obtained data through surveys of Instagram @consinaofficial account followers, books, and journals. The results of this study through various tests such as the correlation test, the coefficient of determination test, and hypothesis testing with the T-test. The correlation test uses the Pearson product-moment correlation test with a result of 0.855, which indicates that the correlation is strong between the two variables. The coefficient of determination test has a yield of 7.29% which indicates that the variable X has an influence (print advertising) on the variable Y (buying interest) Hypothesis testing has the result that the value obtained is 16,331, while the value of the t table is 1.661 and the significance value is 0.10, it can be concluded that the print ad Consina influences buying interest. Keywords: Citra Pariwara, Consina, Print Advertising
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1610411234] [Dosen Pembimbing 1: Windhi Tia Saputra, M. Si] [Dosen Pembimbing 2: Puri Bestari Mardani, S. Hum., M.Si.] [Penguji 1: Drs. Supratman, M.Si.] [Ratu Laura Mulia BP., M.Sc.] [Penguji 2: |
| Uncontrolled Keywords: | Keywords: Citra Pariwara, Consina, Print Advertising |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Dwika M. Fahmi |
| Date Deposited: | 12 Jan 2022 04:27 |
| Last Modified: | 12 Jan 2022 04:27 |
| URI: | http://repository.upnvj.ac.id/id/eprint/7513 |
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