PENGARUH KUALITAS INFORMASI DARI HUMAS PT. KALBE FARMA DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPERCAYAAN KONSUMEN

Laura Christie, . (2020) PENGARUH KUALITAS INFORMASI DARI HUMAS PT. KALBE FARMA DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPERCAYAAN KONSUMEN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is motivated by quality information that must have three things that are accurate, relevant, and right on time. Public Relations of PT. Kalbe Farma provides information to consumers on social media Instagram must have that. The purpose of this research is to study how big is the influence of the quality of information at PT. Kalbe Farma through social media Instagram on consumer trust. The theory in this study uses the theory of information integration. This research method uses quantitative research methods with the type of explanative research. The sample in this study was 99 respondents with a random sampling technique that collected data using a questionnaire. Based on the results of this study indicate that between the quality of PR information PT. Kalbe Farma through social media Instagram on consumer trust.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1610411007] [Pembimbing: Sri Desti Purwatiningsih] [Penguji I: Rini Riyantini] [Penguji II: Rut Silalahi]
Uncontrolled Keywords: Information Quality, Public Relations, Consumer Trust
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Laura Christie
Date Deposited: 12 Jan 2022 03:49
Last Modified: 12 Jan 2022 03:49
URI: http://repository.upnvj.ac.id/id/eprint/7042

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