Vira Mutiara Fitri, . and Dr. Antar Venus MA.Comm, . and Maria Febiana Christanti, S.Sos., M.Si, . (2020) PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @tabu.id TERHADAP SIKAP FOLLOWERS DALAM MENJAGA KESEHATAN REPRODUKSI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
THE INFLUENCE OF SOCIAL MEDIA CONTENT INSTAGRAM @ tabu.id ON FOLLOWERS ATTITUDE IN MAINTAINING REPRODUCTIVE HEALTH Vira Mutiara Fitri ABSTRACT Researchers chose a study entitled "The Influence of Instagram @ tabu.id's Social Media Content Against Attitudes of Followers in Maintaining Reproductive Health", because researchers wanted to find out whether the content on Instagram tabu.id had an influence and to be able to find out whether there was an influence on Instagram social media content @tabu.id towards followers' attitudes in maintaining reproductive health. The attitude of followers can be seen through three components, namely cognitive, affective, and conative. The research method used is quantitative with quantitative explanatory research methods. The theory used is Information Integration Theory. The process of collecting data uses a survey method in the form of a Google Form questionnaire by distributing it via Direct Message or Message distributed on Instagram. The sampling technique used is the Simple Random Sampling technique or a simple random sample with a total of 100 respondents. The results of the hypothesis test using the t test showed that the influence of instagram @ tabu.id content with the dimensions of valance (valence) and weight (weight) had a significant effect on the attitudes of followers. The results obtained by Ha are accepted and Ho is rejected, which means that there is a significant influence on the attitudes of followers or followers. This can be proven from the results of tcount 6.887 which is greater than t table that is 1.660 so that it can be concluded that the hypothesis is accepted. Keywords: Instagram content, attitude of followers
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1610411057] [Pembimbing: Antar Venus] Maria Febiana Christanti] [Penguji 1: Ilona Vicenovie Oisina S.] [Penguji 2: Rini Riyantini] |
| Uncontrolled Keywords: | instagram content, attitudes of followers |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Vira Mutiara Fitri |
| Date Deposited: | 12 Jan 2022 03:30 |
| Last Modified: | 12 Jan 2022 03:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/6952 |
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