Zahra Suci Mefadila, . (2026) PENGARUH KONTEN TIKTOK @DEDIMULYADIOFFICIAL TERHADAP CITRA POSITIF DI KALANGAN FOLLOWERSNYA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to investigate the influence of the TikTok account @dedimulyadiofficial’s content on positive perceptions amongst its followers. Dedi Mulyadi is the Governor-elect of West Java for the 2025–2030 term. This study utilises the Uses and Gratifications theory by Katz, Blumler and Gurevitch (1974) as the framework for measuring the independent variables, and Bruce I. Newman’s (2016) Political Image theory as the framework for measuring the dependent variables. The object of the study is the TikTok account @dedimulyadiofficial belonging to Dedi Mulyadi, Governor of West Java for the 2025–2030 term. This study employs a quantitative approach using explanatory research methodology. The study population comprises all active followers of the TikTok account @dedimulyadiofficial aged 18 and over, with a sample size of 100 respondents determined using Taro Yamane’s formula via purposive sampling. Data collection was carried out via a survey using a Likert-scale questionnaire, and the data were analysed using Pearson’s correlation test, the coefficient of determination, simple linear regression, and the t-test with the aid of SPSS software. The results of the study showed a correlation coefficient (r) of 0.797 with a significance level of 0.000, indicating a strong and significant relationship between the two variables. The R-squared value of 0.634 indicates that the content of the TikTok account @dedimulyadiofficial contributes 63.4 per cent to the formation of a positive image amongst its followers, whilst the remaining 36.6 per cent is influenced by other factors outside the research model. The hypothesis test yielded a calculated t-value of 13.042, which is greater than the table t-value of 1.984; therefore, H₁ is accepted and H₀ is rejected. Consequently, it can be concluded that the TikTok content of @dedimulyadiofficial has a significant positive effect on the formation of a positive image of Kang Dedi Mulyadi amongst his followers.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110413028] [Pembimbing: Muhammad Prakoso Aji] [Penguji 1: Deni Angela] [Penguji 2: Jerry Indrawan] |
| Uncontrolled Keywords: | TikTok Content, Positive Image, Uses and Gratifications, Political Image, Digital Political Communication |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ZAHRA SUCI MEFADILA |
| Date Deposited: | 07 Sep 2026 08:18 |
| Last Modified: | 07 Sep 2026 08:18 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53949 |
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