STORYTELLING DAN DAYA TARIK PESAN DAKWAH PADA KONTEN AKUN INSTAGRAM @QURANREVIEW

Marine Lugina Muthmainah, . (2026) STORYTELLING DAN DAYA TARIK PESAN DAKWAH PADA KONTEN AKUN INSTAGRAM @QURANREVIEW. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Information technology developments have transformed the patterns of religious message delivery in the digital era, where social media storytelling has emerged as an effective alternative approach. This qualitative case study aims to analyze the storytelling strategy used on the Instagram account @quranreview as a da'wah medium and to identify the factors behind its message appeal. Data were gathered through content observation, in-depth interviews with the founder, and an analysis of followers' responses. The findings reveal that @quranreview converts oral rhetoric into written form by modifying Joe Lambert's digital storytelling framework, supported by the conceptual insights of Bernard Robin, Bull & Kajder, and Jason Ohler. Of Lambert's seven elements, the account applies and modifies five elements (Point of View based on audience needs and the Qur'an, flexible Emotional Content, minimal Soundtrack tailored for algorithmic reach, Economy through a cross-platform strategy to YouTube, and Pacing built on contrasting text pauses). Conversely, two elements are deliberately omitted: Dramatic Question (to avoid sounding prescriptive) and The Gift of Your Voice through the implementation of faceless content. The purpose of adopting faceless content is to minimize personal branding risks for the communicator while keeping the audience's focus purely on the core message of the Qur'an without distraction from an individual figure. This strategy successfully constructs rational message appeal through logical solutions, emotional appeal through a humanized tone, and subtle fear appeal for self-evaluation (muhasabah). This study underscores the importance of empathetic, interactive, and transformative digital da'wah strategies in communicating religious values. Keywords: Digital Da'wah, Digital Storytelling, Message Appeal, Instagram, @quranreview

Item Type:	Thesis (Skripsi)
Additional Information:	No.Panggil : 2210411208 Pembimbing : Wahidah R. Bulan Penguji 1 : Kusumajanti Penguji 2 : Siti Maryam
Uncontrolled Keywords:	Digital Da'wah, Digital Storytelling, Message Appeal, Instagram, @quranreview
Subjects:	B Philosophy. Psychology. Religion > BL Religion H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	MARINE LUGINA MUTHMAINAH
Date Deposited:	08 Sep 2026 07:31
Last Modified:	08 Sep 2026 07:31
URI:	http://repository.upnvj.ac.id/id/eprint/53622

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