Diva Azuura, . (2026) PENGARUH KOMUNIKASI PERSUASIF VIRDIAN AURELLIO DI TIKTOK TERHADAP KEPERCAYAAN POLITIK GENERASI Z. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine the influence of viridian aurellio’s persuasive communication through TikTok on Generation Z’s political trust. This research applies Aristotle’s Rhetoric Theory, which consists of three dimensions to measured persuasive communication: ethos, pathos, and logos. Political trust is measured through three dimensions: perceived competence, perceived benevolence, and perceived integrity. This study uses an explanatory quantitative approach with a survey method. The sample consists of 100 respondents who are active university students residing in DKI Jakarta, belong to Generation Z, actively use TikTok, and have seen content from the TikTok account @virdianaurellio. The sampling technique used in this study is purposive sampling. Data were collected through a Google Form questionnaire and analyzed using SPSS 25 through validity, reliability, normality, simple linear regression, coefficient of determination, and hypothesis testing. The results show that persuasive communication from the TikTok account @virdianaurellio has a significant influence on Generation Z’s political trust, with a significance value of 0.000 < 0.05. The regression coefficient value of -0.524 indicates that the influence is negative. The R Square value of 0.280 shows that persuasive communication contributes 28% to political trust.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411310] [Pembimbing: Ayu Wardani] [Penguji 1: Damayanti] [Penguji 2: Vina Mahdalena] |
| Uncontrolled Keywords: | persuasive communication, TikTok, political trust, Generation Z, Aristotle’s Rhetoric. |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | DIVA AZUURA |
| Date Deposited: | 18 Aug 2026 03:31 |
| Last Modified: | 31 Aug 2026 04:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53498 |
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