PENGARUH PENGGUNAAN MEDIA SOSIAL LINKEDIN, PERSONAL BRANDING, DAN LITERASI DIGITAL TERHADAP EMPLOYABILITY GENERASI Z DI JAKARTA

Aisyah Nurul Fitri, . (2026) PENGARUH PENGGUNAAN MEDIA SOSIAL LINKEDIN, PERSONAL BRANDING, DAN LITERASI DIGITAL TERHADAP EMPLOYABILITY GENERASI Z DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (277kB)
[img] Text
AWAL.pdf
Download (3MB)
[img] Text
BAB I.pdf
Restricted to Repository UPNVJ Only
Download (490kB)
[img] Text
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (215kB)
[img] Text
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (865kB)
[img] Text
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
BAB V.pdf
Download (158kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (403kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
Hasil Plagiarisme.pdf
Restricted to Repository staff only
Download (21MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (130kB)

Abstract

Indonesia has a population of which 27.94% are classified as Generation Z. Generation Z is often associated with the generation that will build a better future for Indonesia, and pursuing a bachelor’s degree is one of the paths chosen by Gen Z. However, the reality is that many college graduates remain unemployed. In light of this, this study aims to determine how the use of LinkedIn (X1), Personal branding (X2), and digital literacy (X3) influence the employability (Y) of Generation Z in Jakarta. The Uses and gratifications theory serves as the theoretical framework for this study. A quantitative research method was employed. The sampling technique utilized purposive sampling, with questionnaires distributed via LinkedIn. The study population consisted of LinkedIn users, and a sample of 400 respondents was obtained. The results of the multiple linear regression analysis indicate that the use of LinkedIn, Personal branding, and digital literacy each have a positive and significant effect on the employability of Generation Z in Jakarta, with the magnitude of the effect being 0.064 for LinkedIn use, 0.440 for Personal branding, and 0.503 for digital literacy. The coefficient of determination indicates that the combined contribution of LinkedIn usage, Personal branding, and digital literacy to Generation Z’s employability in Jakarta is 98.5%.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411094] [Pembimbing: Drina Intyaswati] [Penguji 1: Damayanti] [Penguji 2: Zayyin Abdul Quddus]
Uncontrolled Keywords: Linkedin Use, Personal branding, Digital Literacy, Employability, Generation Z
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AISYAH NURUL FITRI
Date Deposited: 28 Aug 2026 01:00
Last Modified: 28 Aug 2026 01:00
URI: http://repository.upnvj.ac.id/id/eprint/53089

Actions (login required)

View Item View Item