REPRESENTASI CANCEL CULTURE DI ERA MEDIA SOSIAL DALAM FILM NOT OKAY (2022): Analisis Semiotika Roland Barthes

Arkan Abyan Dahlan, . (2026) REPRESENTASI CANCEL CULTURE DI ERA MEDIA SOSIAL DALAM FILM NOT OKAY (2022): Analisis Semiotika Roland Barthes. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the representation of cancel culture in the film Not Okay using Roland Barthes’ semiotic approach through three levels of meaning: denotation, connotation, and myth. The research employs a descriptive qualitative method. Data were collected through observation of scenes, dialogues, and visual elements presented in the film. The analysis was conducted through four stages: data collection, data reduction, data presentation, and conclusion drawing/verification. The results show that cancel culture is represented through attempts to cancel the main character after she commits public deception. These forms of cancellation are manifested through public shaming, cyberbullying, social exclusion, stigmatization, job termination, social rejection, and deplatforming. At the mythological level, the findings reveal a transformation of traditional public shaming into digital public shaming, enabling social punishment to spread on a massive scale. In addition, virality is constructed as a new source of truth that shapes public perception. The relationship between celetoids and cancel culture demonstrates how popularity gained through digital media can rapidly turn into collective rejection. Furthermore, the study finds that cancel culture functions as a means of moral legitimation, allowing public figures and online communities to reinforce and assert socially accepted values within digital spaces.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 2210411115] [Pembimbing: Dede Suprayitno] [Penguji 1: Chairun Nisa Zempi] [Penguji 2: Dewanto Samodro]
Uncontrolled Keywords:	Cancel Culture, Public Shaming, Deplatforming, Semiotics
Subjects:	H Social Sciences > HE Transportation and Communications H Social Sciences > HM Sociology P Language and Literature > PN Literature (General) > PN1993 Motion Pictures P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The Theater
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	ARKAN ABYAN DAHLAN
Date Deposited:	24 Aug 2026 06:29
Last Modified:	24 Aug 2026 06:29
URI:	http://repository.upnvj.ac.id/id/eprint/53015

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