DETERMINAN MINAT INVESTASI EMAS MASYARAKAT MUSLIM DKI JAKARTA DI BYOND BY BSI

Jihan Luthfiananda Zulfikar, . (2026) DETERMINAN MINAT INVESTASI EMAS MASYARAKAT MUSLIM DKI JAKARTA DI BYOND BY BSI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Economic uncertainty has increased public interest in digital gold investment as a safe haven. However, fraudulent digital gold investment schemes may reduce public confidence, making legally authorized platforms such as BYOND by BSI increasingly important. Sharia financial literacy helps Muslims understand investment practices that comply with sharia principles. Meanwhile, DKI Jakarta, as Indonesia's economic center with relatively high-income levels and widespread digital technology adoption, provides strong potential for digital investment growth. This study examines the influence of sharia financial literacy, income, and digitalization on gold investment interest among Muslims in DKI Jakarta on BYOND by BSI. Using a quantitative approach, data were collected from 120 respondents through purposive sampling and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The results show that Sharia financial literacy and digitalization have a significant positive effect on investment interest, while income has no significant effect. These findings highlight the importance of improving sharia financial literacy and digitalization to increase gold investment interest among Muslims in DKI Jakarta on BYOND by BSI. Keywords: digitalization, gold, investment interest, income, sharia financial literacy

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210116024] [Pembimbing: Faizi] [Ketua Penguji: Sufyati HS] [Penguji 1: Tati Handayani]
Uncontrolled Keywords: digitalization, gold, investment interest, income, sharia financial literacy
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: JIHAN LUTHFIANANDA ZULFIKAR
Date Deposited: 29 Jul 2026 09:56
Last Modified: 27 Aug 2026 04:08
URI: http://repository.upnvj.ac.id/id/eprint/51829

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