Davina Adzra Liya, . (2026) STRATEGI PEMASARAN PRODUK CICIL EMAS MELALUI PROGRAM NGOPI EMAS DI PT BANK SYARIAH INDONESIA (PERSERO) TBK. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (239kB) |
|
Text
AWAL.pdf Download (740kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (247kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (288kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (232kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (474kB) |
|
Text
BAB 5.pdf Download (188kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (216kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository staff only Download (147kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (6MB) |
Abstract
Gold installment product is one of the leading products of PT Bank Syariah Indonesia (Persero) Tbk that provides convenience for people to invest in gold gradually in accordance with sharia principles. This writing aims to identify the promotional strategy of gold installment products through the Ngopi Emas Program based on the 7P marketing mix framework, as well as to identify the obstacles and solutions in its implementation. Data was collected through interviews and documentation involving four marketing staff members. The results show that the Ngopi Emas Program has implemented an education-based promotional strategy through the 7P marketing mix approach, covering sharia-compliant gold installment products, promotion through digital media and personal approaches, strategic location selection, a marketing team acting as educators, structured activity flow, and comfortable facilities. The obstacles faced include the busyness of the target market, the perception that gold installments are complicated, and limited venue capacity. These obstacles were addressed through schedule adjustments, simplification of information delivery, and an attendance confirmation system.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 2310101009] [Pembimbing: Subur] [Penguji 1: Yoko Tristiarto] [Penguji 2: Tri Siswantini] |
| Uncontrolled Keywords: | Marketing Strategy, Gold Installment, Ngopi Emas Program, PT Bank Syariah Indonesia (Persero) Tbk |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | DAVINA ADZRA LIYA |
| Date Deposited: | 26 Aug 2026 03:05 |
| Last Modified: | 26 Aug 2026 03:05 |
| URI: | http://repository.upnvj.ac.id/id/eprint/50713 |
Actions (login required)
 |
View Item |