Zalsabila Natasya, . (2026) STRATEGI BRANDING POLITIK SELEBRITAS MELALUI AKUN RELAWAN @sahabatverrell PADA PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (163kB) |
|
Text
AWAL.pdf Download (569kB) |
|
Text
BAB I.pdf Restricted to Repository UPNVJ Only Download (504kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (381kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (283kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB V.pdf Download (166kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (202kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (132kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (538kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (15MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (311kB) |
Abstract
This study aims to analyze the political branding strategy of Verrell Bramasta through the Instagram account @sahabatverrell during the 2024 Indonesian House of Representatives Election and its role in shaping political image and increasing electability. This research employs a qualitative approach using in-depth interviews with three informants, consisting of a political expert, the administrator of the @sahabatverrell Instagram account, and a voter who follows the account. The data were collected through interviews and observation of Instagram content and analyzed using Newman’s political branding theory, which includes the elements of product, promotion, place, and price. The findings indicate that Verrell Bramasta’s political branding does not solely rely on his popularity as a celebrity but is strategically developed through social media content that highlights social activities, closeness to the community, and a humanistic communication style aligned with voter characteristics. Instagram functions as the primary platform for delivering political messages in a visual and narrative form, enabling the development of emotional attachment and public trust. The implementation of a soft campaign approach, emphasizing tangible actions without explicit calls to vote in the early stages, is proven to be effective in shaping a positive political image and encouraging electoral support. This study concludes that political branding through Instagram significantly contributes to building Verrell Bramasta’s political image as a young, socially concerned, and approachable politician, while also enhancing his electability in the 2024 Indonesian House of Representatives Election. This research is expected to provide academic contributions to political communication studies and serve as a practical reference for political candidates in utilizing social media as a political branding strategy.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110413163] [Pembimbing: Danis Tri Wahidin] [Penguji 1: Nurdin] [Penguji 2: Abdul Ghofur] |
| Uncontrolled Keywords: | Political Branding, Instagram, Political Image, Electability, 2024 Indonesian House of Representatives Election. |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ZALSABILA NATASYA |
| Date Deposited: | 30 Apr 2026 05:47 |
| Last Modified: | 30 Apr 2026 05:47 |
| URI: | http://repository.upnvj.ac.id/id/eprint/50225 |
Actions (login required)
 |
View Item |