ANALISIS PERAN THE BODY SHOP SEBAGAI PERUSAHAAN MULTINASIONAL DALAM MENGATASI SAMPAH PLASTIK MELALUI PROGRAM “BRING BACK OUR BOTTLES” DI INDONESIA (2020 – 2023)

Ghaida Cikal Choerunnisa, . (2026) ANALISIS PERAN THE BODY SHOP SEBAGAI PERUSAHAAN MULTINASIONAL DALAM MENGATASI SAMPAH PLASTIK MELALUI PROGRAM “BRING BACK OUR BOTTLES” DI INDONESIA (2020 – 2023). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The plastic waste problem in Indonesia continues to increase along with the high consumption of plastic products, including in the cosmetics and personal care industries. This situation demands an active role from multinational companies in implementing sustainability-oriented Corporate Social Responsibility (CSR). This article aims to analyze the role of The Body Shop Indonesia, a multinational company, in reducing plastic waste through the Bring Back Our Bottles (BBOB) program for the 2020–2023 period, using a Triple Bottom Line-based CSR approach encompassing people, planet, and profit. This research employed a descriptive qualitative method, with data collection techniques consisting of a documentary study of the company's sustainability reports, official publications, and relevant secondary sources. The results indicate that the BBOB program is a form of CSR implementation that encourages consumer participation in post-consumer packaging management. From a people perspective, this program increases public awareness and involvement in plastic waste issues. From a planet perspective, BBOB contributes to plastic waste reduction efforts through a packaging collection and management system. Meanwhile, from a profit perspective, this program supports strengthening the company's brand image and business sustainability. However, this program still requires strengthening, particularly in terms of transparency of impact data and expanding its implementation reach. Overall, BBOB can be seen as a relevant CSR practice by a multinational company in supporting plastic waste reduction in Indonesia. Keywords: Multinational Company; Corporate Social Responsibility; Triple Bottom Line; Bring Back Our Bottles; Plastic Waste.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2110412023] [Pembimbing: Nurmasari Situmeang] [Penguji 1: Hartanto] [Penguji 2: Dini Putri Saraswati]
Uncontrolled Keywords: Multinational Company; Corporate Social Responsibility; Triple Bottom Line; Bring Back Our Bottles; Plastic Waste.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: GHAIDA CIKAL CHOERUNNISA
Date Deposited: 09 Apr 2026 04:22
Last Modified: 09 Apr 2026 04:22
URI: http://repository.upnvj.ac.id/id/eprint/49935

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