STRATEGI MARKETING POLITIK RUDIANTO TJEN DALAM MENINGKATKAN JUMLAH SUARA DI PROVINSI BANGKA BELITUNG PADA PEMILIHAN UMUM ANGGOTA LEGISLATIF TAHUN 2024

Gabrella Natania, . (2025) STRATEGI MARKETING POLITIK RUDIANTO TJEN DALAM MENINGKATKAN JUMLAH SUARA DI PROVINSI BANGKA BELITUNG PADA PEMILIHAN UMUM ANGGOTA LEGISLATIF TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to analyze Rudianto Tjen's political marketing strategy in increasing the number of votes in Bangka Belitung Province in the 2024 Legislative Election using Philip Kotler and Neil Kotler's political marketing theory, namely the candidate's marketing map. This research uses a qualitative approach with a descriptive method. The data collection technique was carried out through interviews with informants determined by purposive sampling. Document studies were also used as a complement to present additional data. The data in this research were analyzed through three stages, namely data reduction, data display, and conclusion drawing. The results of the research show that Rudianto Tjen used conventional campaign strategies through face-to-face campaigns in the community and campaigns using campaign props by promoting free health service programs, educational scholarships, and socio-economic assistance. In addition, Rudianto Tjen also adapted to using unconventional campaign strategies through digital campaigns on social media, namely Instagram @rudiantotjenofficial and TikTok @rudiantotjen. The use of this political marketing strategy successfully influenced the public to vote for Rudianto Tjen, which then had implication for increasing the number of votes he obtained in Bangka Belitung Province in the 2024 Legislative Election.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010413011] [Pembimbing: Restu Rahmawati] [Penguji 1: Deni Angela] [Penguji 2: M. Prakoso Aji]
Uncontrolled Keywords: Rudianto Tjen, Political Marketing Strategy, 2024 Legislative Elections
Subjects: J Political Science > JA Political science (General)
J Political Science > JC Political theory
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: GABRELLA NATANIA
Date Deposited: 09 Apr 2026 03:30
Last Modified: 09 Apr 2026 03:30
URI: http://repository.upnvj.ac.id/id/eprint/42899

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