STRATEGI POLITIK KOMISI PEMILIHAN UMUM KOTA TANGERANG SELATAN DALAM MENINGKATKAN PARTISIPASI POLITIK PADA PILKADA TAHUN 2020

Denis Setiabudi, . (2025) STRATEGI POLITIK KOMISI PEMILIHAN UMUM KOTA TANGERANG SELATAN DALAM MENINGKATKAN PARTISIPASI POLITIK PADA PILKADA TAHUN 2020. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (245kB)
[img] Text
AWAL.pdf
Download (734kB)
[img] Text
BAB I.pdf
Restricted to Repository UPNVJ Only
Download (318kB)
[img] Text
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (339kB)
[img] Text
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (329kB)
[img] Text
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (760kB)
[img] Text
BAB V.pdf
Download (269kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (209kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (178kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISM.pdf
Restricted to Repository staff only
Download (14MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (447kB)

Abstract

General elections are a fundamental and essential aspect of a democratic state in determining future leadership. This process does not only apply at the national level but also occurs at the local level, commonly known as Local Head Elections (Pilkada). However, various problems are still frequently encountered, such as low levels of political participation, issues related to ethnicity, religion, race, and intergroup relations (SARA), the spread of misinformation, black campaigns, and other challenges. Technological developments have encouraged the South Tangerang City General Elections Commission (KPU) as the organizing institution to utilize various approaches to address these issues. Therefore, this study aims to examine the political strategies employed by the South Tangerang City KPU to increase public participation in the 2020 Local Election. The research uses a qualitative approach by conducting interviews with stakeholders in South Tangerang City and involving members of the community. In addition, data were collected through literature studies, including official documents from the South Tangerang City KPU, official websites, social media platforms, and previous studies. The results indicate that in its efforts to increase public political participation, the South Tangerang City KPU applied a political marketing approach by utilizing various methods to educate the public, both directly through face-to-face interactions and indirectly through the use of technology such as mass media. The strategy also involved the participation of community groups and influential figures in South Tangerang City. Thus, it can be concluded that these strategies were effective in increasing public participation.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1910413079] [Pembimbing: Anwar Ilmar] [Penguji 1: Muhammad Prakoso Aji] [Penguji 2: Nurdin]
Uncontrolled Keywords: Strategy, Political Marketing, Political Participation
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: DENIS SETIABUDI
Date Deposited: 09 Apr 2026 02:33
Last Modified: 09 Apr 2026 02:33
URI: http://repository.upnvj.ac.id/id/eprint/42880

Actions (login required)

View Item View Item