Muh Wahid Guntur Pambudi, . (2026) STRATEGI KOMUNIKASI PARIWISATA CAVE CANOEING GUA LALAY DI KAWASAN KARST KLAPANUNGGAL KABUPATEN BOGOR. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (289kB) |
|
Text
AWAL .pdf Download (799kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (367kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (496kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (511kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf Download (300kB) |
|
Text
DAFTAR REFERENSI.pdf Download (426kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (16kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (2MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (258kB) |
Abstract
Klapanunggal District, Bogor Regency, has considerable tourism potential; however, it is threatened by both legal and illegal limestone mining activities that cause environmental degradation. Optimized tourism communication can serve as an alternative solution to enhance conservation awareness. This study aims to analyze the tourism communication strategy of special-interest tourism in Cave Canoeing at Gua Lalay, Klapanunggal, as a form of tourism communication that simultaneously functions as conservation communication. This research applies interpretative communication theory and employs a descriptive qualitative method with a case study approach. Data were collected through field observations, in-depth interviews with managers, tour guides, visitors, and stakeholders involving 6 informants, as well as documentation of tourism activities. The results show that the tourism communication strategy at Gua Lalay relies on an interpretative communication approach delivered directly by tour guides during cave canoeing activities. The guides act as the main communicators, conveying information about the karst area by connecting it with tourists’ experiences through storytelling techniques and contextual interpretation. The communication messages integrate tourism promotion and conservation education simultaneously. This communication strategy can be systematically analyzed using Lasswell’s Communication Model and the 7P indicators of Marketing Services. The study concludes that tourism communication at Gua Lalay is effective in promoting the destination while also enhancing tourists’ understanding and awareness of the importance of preserving the karst area.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No Panggil : 2110411138 Pembimbing : Machyuding Agung Harahap Penguji 1 : Ana Kuswanti Penguji 2 : Garcia Krisnando Nathanael |
| Uncontrolled Keywords: | : interpretative communication, tourism communication, conservation, special-interest tourism, strategy |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MUH WAHID GUNTUR PAMBUDI |
| Date Deposited: | 22 Mar 2026 07:34 |
| Last Modified: | 22 Mar 2026 07:34 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42827 |
Actions (login required)
 |
View Item |